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Imagine your brand is a person. It has its own style, voice, gestures, favorite colors, and favorite phrases. Now imagine you need to introduce this person to others—a designer, a copywriter, a new manager, or a partner from another city. How do you convey the essence? How do you avoid
In printing, there is no such thing as “almost right.” One extra pixel can result in a cropped logo on your banner. The wrong color profile can turn a corporate blue greenish. Preparing layouts for print is a critical stage where the smallest details make all the difference. This guide
What makes a space truly comfortable? Why do some places immediately make you want to stay, while you want to quickly bypass others? The architecture of public space isn’t just about aesthetics, but about experience, interaction, and emotional connection. Every element—from a bench to the lighting—either serves a person or
Imagine a city that not only works but also inspires. Where every crosswalk, facade, or courtyard doesn’t just fulfill its function, but also evokes delight, tells a story, or gives a sense of harmony. Architecture today isn’t just about how something stands—it’s about what it says. We live in a
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Try to read this: HELLO. Now this: hello… And now this: HeLLo?! In all cases, it’s the same word. But each time, it “sounds” different. This is the power of
Imagine your brand is a person. It has its own style, voice, gestures, favorite colors, and favorite phrases. Now imagine you need to introduce this person to others—a designer, a
In printing, there is no such thing as “almost right.” One extra pixel can result in a cropped logo on your banner. The wrong color profile can turn a corporate
What makes a space truly comfortable? Why do some places immediately make you want to stay, while you want to quickly bypass others? The architecture of public space isn’t just
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